Week 2 Seller Update | 8 Silverwood

Seller advisory · 8 Silverwood, Irvine, CA 92604

Week 2: Seller Update

Reporting period: September 28–October 4, 2026. This week’s update brings together listing and marketing activity, buyer response, market conditions, the financing environment, and my interpretation of what it means for 8 Silverwood and our next steps.

Week 2 Seller Update · September 28–October 4, 2026

Week 2 continued to build exposure for 8 Silverwood through paid digital advertising, direct agent outreach, MLS promotion, and an additional open house. Buyer activity remained limited, with one private showing during the reporting period and no new direct inquiries. Competitive conditions around the property remained generally stable, while the financing environment became somewhat less favorable as mortgage rates moved higher and mortgage-backed securities weakened again. The detailed sections below provide the supporting evidence, while the Weekly View explains what stood out and where we focus next.

WEEKLY PERSPECTIVE

Rob's Weekly View

Week 2 · September 28–October 4, 2026

Rob's perspective on the week's activity, what stood out, and what the current evidence means for 8 Silverwood, Irvine.

Week 2 Seller Update · September 28–October 4, 2026

  1. Week 2

    Meta Advertising Continued

    September 28–October 4, 2026

    The active Meta campaign continued driving paid traffic to the 8 Silverwood property website throughout the Week 2 reporting period.

  2. Week 2

    Direct Agent Outreach

    September 28–October 4, 2026

    Direct outreach calls were completed to 110 agents to increase awareness of 8 Silverwood and create additional opportunities for buyer exposure.

  3. Week 2

    MLSBlast Open House Promotion

    October 2, 2026

    A targeted agent email campaign was deployed to promote the October 3 open house to approximately 3,500 local real estate recipients within a 5-mile radius of 92604.

  4. Week 2

    Open House Conducted

    October 3, 2026

    The property was held open on Saturday, October 3 as part of the Week 2 marketing plan.

Week 2 Seller Update · September 28–October 4, 2026

Marketing Exposure Since Launch

37,251+

CUMULATIVE DOCUMENTED MARKETING EXPOSURES SINCE LAUNCH

September 17–October 4, 2026

Combined exposure accumulated from the beginning of the listing launch through the end of the current reporting period. This is not a Week 2-only total.

Meta Impressions
21,993
Property Website Page Views
2,342
Zillow Views
557
Homes.com Total Views
1,918
CRMLS Agent Views
435
MLSBlast Emails Delivered
10,006

The property is being seen. The next question is how effectively that exposure is converting into buyer activity.

This is a cumulative, gross, non-unique marketing exposure total covering September 17–October 4, 2026. The same person may be represented across more than one platform or channel and it should not be interpreted as 37,251 unique people.

MLSBlast Open House Promotion

Campaign: Open House Promotion

3,502

Emails Delivered

1,739

Reported Opens

50%

Reported Open Rate

5 Miles

Target Radius

Target ZIP: 92604

The October 2 campaign promoted the October 3 open house to local real estate recipients within a 5-mile radius of 92604.

View MLSBlast Campaign

Cumulative MLSBlast Outreach — Since Launch

3

Campaigns

10,006

Emails Delivered

5,209

Reported Opens

52.1%

Blended Reported Open Rate

These cumulative figures are based on the three verified MLSBlast campaigns: Initial Agent Introduction (4,002 delivered / 2,118 reported opens); Launch / Open House Promotion (2,502 delivered / 1,352 reported opens); Week 2 Open House Promotion (3,502 delivered / 1,739 reported opens).

Since launch, three MLSBlast campaigns have supported agent awareness and open-house promotion for 8 Silverwood.

MLSBlast Results

Verified MLSBlast activity report. Click to view.

MLSBlast Activity Report · October 2, 2026

Campaign date: October 2, 2026

Promoted event: October 3 open house

Source: MLSBlast Activity Report

CRMLS / Matrix Exposure

435

Agent Views

247

Auto-Email Matches

213

Client Portals

61

Client Views

1

Client Favorite

CRMLS Matrix activity provides a view of how the listing is being seen and engaged with inside the MLS and its connected client-search environment. These values are dynamic and are reported as the current verified exposure snapshot.

CRMLS Listing Record

Live MLS listing for 8 Silverwood — click to view.

Source: CRMLS Matrix Hit Counters

Current verified exposure snapshot; Matrix values can be dynamic.

Third-Party Listing Portals

Homes.com Exposure

1,918

Total Views

1,850

Consumer Views

68

Agent Views

11

Detail Page Views

Homes.com reports 1,918 total views since the listing was published, with 1,850 consumer views and 68 agent views. These figures are the cumulative snapshot since listed.

Homes.com defines "Total Views" as listing impressions generated across its traffic sources. "Detail Page Views" represent openings of the property detail page.

Homes.com Source Snapshot

Current Homes.com listing analytics. Click to view.

Homes.com Listing Analytics · Since Listed / cumulative snapshot

Source: Homes.com Listing Analytics

Context: Since Listed / cumulative snapshot

Zillow.com

557

Views

31

Saves

Zillow reports 557 views and 31 saves in its current "Last 30 Days" listing-traffic window.

Since the prior reporting snapshot: +136 views and +7 saves.

Zillow Source Snapshot

Current Zillow listing activity. Click to view.

Zillow Listing Activity · Last 30 Days

Source: Zillow Listing Activity

Context: Last 30 Days

Digital Advertising & Website Performance

Meta Paid Digital Campaign

Facebook + Instagram

Campaign Results

10,442

Reach

11,502

Impressions

920

Landing Page Views

Campaign to Date · September 24–October 4, 2026

17,093

Reach

21,993

Impressions

1,731

Landing Page Views

Campaign Details

Campaign Launch: September 24, 2026

Destination: 8Silverwood.com

The active Meta campaign continued driving paid traffic to the 8 Silverwood property website throughout the Week 2 reporting period.

Platform: Meta — Facebook + Instagram

Campaign objective: Website traffic / Landing Page Views

Advertising category: Housing

Primary reporting period: September 28–October 4, 2026

Campaign to date: September 24–October 4, 2026

Source: Meta Ads Manager

Status: Active

Campaign Creative Preview

Current Facebook creative used to promote 8 Silverwood through the live Meta campaign.

Creative shown for seller reference; verified campaign performance is reported separately.

Supporting channel

Property Website & Campaign Tracking

Website traffic is reported as measured engagement on 8Silverwood.com and is not interpreted as buyer activity.

  • Google Analytics measurement is active.
  • Meta campaign tracking is active.
  • Campaign attribution is preserved through trackable campaign links.
  • Website engagement can distinguish actions such as property CTA clicks, phone or email clicks, showing requests and completed inquiries.

Website Performance

1,153

Sessions

1,107

Active Users

1,280

Page Views

Campaign to Date · September 24–October 4, 2026

2,102

Sessions

2,018

Active Users

2,342

Page Views

Traffic Attribution

1,009

Sessions from Meta Paid Social

1,009 of the 1,153 website sessions during the September 28–October 4 reporting period were attributed to Meta paid social.

GA4 Visitor Geography

Week 2 visitor geography for 8Silverwood.com, reporting period September 28–October 4, 2026. Visitor geography is reported as measured website engagement and is not interpreted as buyer activity.

GA4 Visitor Geography · September 28–October 4, 2026

Primary reporting period: September 28–October 4, 2026

Campaign to date: September 24–October 4, 2026

Source: Google Analytics 4

Website Visitor Geography

September 28–October 4, 2026

  • Irvine 218
  • Los Angeles 109
  • Anaheim 78
  • Santa Ana 72
  • Tustin 36
  • Garden Grove 32
  • Fullerton 26
  • Orange 26
  • Costa Mesa 25

Regional Visitor Map

The leading reported cities represented approximately 56% of active website users during the reporting period.

WHAT THIS SHOWS

Website traffic during Week 2 remained concentrated across Orange County and the broader Southern California market, with Irvine representing the largest single city concentration. Other leading markets included Los Angeles, Anaheim, Santa Ana, Tustin, Garden Grove, Fullerton, Orange, and Costa Mesa. The pattern shows the property website continuing to reach both the immediate Irvine / Orange County market and a broader Southern California audience.

Google Analytics location data is aggregated and approximate. City activity does not identify individual visitors or indicate buyer intent.

Figures are Week 2 activity reported by each channel and are not combined: MLSBlast, CRMLS Matrix, Zillow, Homes.com, Meta, and the property website measure different types of activity and may include overlapping audiences. Campaign-to-date and cumulative snapshot figures are shown as secondary supporting context.

A current view of showings, open-house activity, buyer response and the feedback being received from the market.

Week 2 Seller Update · September 28–October 4, 2026

Activity Snapshot

Private Showings

1

Completed private showing

Source: ShowingTime

Open House Attendance

0

Open house attendees

Buyer / Agent Inquiries

0

New direct inquiries

Buyer / Agent Follow-Up

1

Follow-up completed

Primary Week 2 Summary

Buyer activity remained limited during the Week 2 reporting period. One private showing occurred on October 4, the October 3 open house recorded no buyer traffic, and no new direct inquiries were received. Follow-up was completed with the October 4 showing agent, and buyer feedback had not yet been received as of the reporting close.

Buyer Activity & Feedback Report

Detailed activity, follow-up and feedback are maintained in a continuing listing record and summarized into a dated report for each seller-update period.

8 Silverwood

Buyer Activity & Feedback Report

Week 2 · Seller Update

Reporting period September 28–October 4, 2026

ShowingTime Listing Activity Report

The ShowingTime source report is cumulative. The Week 2 private-showing count is derived from dated appointments within September 28–October 4, 2026; the full report is not presented as Week 2-only activity.

Recent Documented Feedback

Post-Showing Follow-Up — October 4 Showing

October 4, 2026

Follow-Up Completed · Response Pending

Follow-up was completed with the showing agent after the October 4 private showing. As of the reporting close, a response and buyer feedback had not yet been received.

Showing Feedback — September 26, 12:00 PM Showing

SEPTEMBER 28, 2026

The showing agent followed up regarding the buyers who toured 8 Silverwood on Saturday, September 26 at 12:00 PM. The buyers are international and were comparing approximately 15 properties, including both newer and older homes. They liked 8 Silverwood, but felt the home did not fully match their personal style. The strongest concern they raised was the HOA cost. The agent explained that higher HOA expenses are common in Irvine and shared her own experience with multiple HOA fees, but the buyers remained sensitive to the overall HOA obligation.

Key takeaway: The primary objection from this buyer group was the HOA cost rather than the property itself.

Online Buyer Inquiry — No Response

SEPTEMBER 23, 2026

A buyer reached out online regarding 8 Silverwood. Rob responded to the inquiry, but no further response or showing request had been received as of the close of the reporting period.

Price Flexibility Inquiry

SEPTEMBER 22, 2026

Following a showing, the agent clarified that he was evaluating the property for himself and asked whether the seller was firm at $810,000 or had flexibility.

This is documented buyer/agent feedback and should not be characterized as an offer or indication that an offer will be submitted.

A current look at the listings, recent sales and market changes most relevant to 8 Silverwood's competitive position.

Week 2 Seller Update · September 28–October 4, 2026

Competitive Snapshot

$810,000

8 Silverwood asking price

$699,000–$849,000

Current active competitive range

Based on the current directly relevant active listings in the competitive set.

Relevant active competitors

2

Recent relevant closings

2

These figures are the current verified competitive snapshot.

Market Changes to Watch

31 Meadowgrass

Price repositioned

79 Days on Market

Previously repositioned from $749,000 to $699,000 and returned to market after falling out of escrow.

13 Sunflower

Listing expired

110 Days on Market

Most recent asking price: $819,900

View in Market Intelligence

These changes affect the competitive environment buyers see when comparing available and recently marketed homes around 8 Silverwood.

Competitive Market Report

Week 2 Seller Update · September 28–October 4, 2026

Broader market reports and source material used to provide additional context for the strategy surrounding 8 Silverwood.

Local Market Context

Irvine Housing Report

A broader look at Irvine inventory, buyer demand, market time, closed sales and how market conditions vary by price range.

Active Listings

736

Irvine's active-listing count as of the September 28, 2026 Irvine Housing Report.

Pending Sales

152

Irvine's pending-sales count as of the September 28, 2026 Irvine Housing Report.

Expected Market Time

145

Days

Irvine's overall expected market time as of the September 28, 2026 Irvine Housing Report.

Broader Market Context

Orange County, Housing Type and Segment Comparison

Orange County Overall

Active Listings

4,952

Pending Sales

1,349

Expected Market Time

110 Days

Housing Type

Detached Homes — 99 Days Expected Market Time; Attached Homes — 128 Days Expected Market Time.

Relevant Attached-Home Segment

Approximately $750,000–$1,000,000

Active Listings

534

Pending Sales

132

Expected Market Time

121 Days

Featured Local Market Report

Irvine Housing Report · September 28, 2026

Irvine market snapshot with Orange County overall and attached-home segment context.

Why This Matters to 8 Silverwood

Irvine overall showed some improvement, but the attached-home segment relevant to 8 Silverwood remains slower and more selective than the broader market. Buyers continue to have meaningful inventory to compare, making pricing, presentation, monthly payment, HOA costs, and overall value perception important factors in the decision process.

Historical Market Updates

Market reports previously shared with the seller, preserved by date for historical reference and comparison.

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Week 2 Seller Update · September 28–October 4, 2026

What Changed This Week

Mortgage rates moved higher again this week. Freddie Mac’s national 30-year fixed-rate average increased from 7.03% on September 24 to 7.28% on October 1. The 15-year average increased from 6.42% to 6.60%.

30-Year Fixed

  • Sept. 17 6.95%
  • Sept. 24 7.03%
  • Oct. 1 7.28%

30-Year Weekly Change

+0.25 pts

At-a-Glance Metrics

30-Year Fixed

7.28%

Source: Freddie Mac · October 1, 2026

15-Year Fixed

6.60%

Source: Freddie Mac · October 1, 2026

FHA 30-Year Fixed

7.20%

Source: Bankrate · October 5, 2026

VA 30-Year Fixed

7.19%

Source: Bankrate · October 5, 2026

Source: Freddie Mac PMMS · October 1, 2026

View Primary Mortgage Market Survey →

Freddie Mac figures are national weekly averages, not a borrower-specific rate quote. Actual rates and pricing vary by lender, loan program, borrower qualifications, property type, points, and market conditions.

What the Mortgage Market Is Telling Us

Mortgage-backed securities weakened again during the reporting period. Because mortgage-bond prices and mortgage pricing generally move in opposite directions, continued weakness in MBS pricing can place upward pressure on the borrowing costs available to financed buyers. The relationship is directional rather than one-for-one, and actual mortgage pricing varies by lender, program, borrower qualifications and market conditions.

Mortgage-Backed Securities — Weekly Market Snapshot

MBS Market Chart

The final weekly chart shows the mortgage-bond market movement underlying the pricing change summarized alongside it.

UNDERSTANDING THE MORTGAGE MARKET

You do not need to be a market expert, but understanding these two concepts helps explain why mortgage rates can change even when the headlines do not tell the whole story.

Mortgage-Backed Securities (MBS)

Mortgage loans are often pooled into securities that are bought and sold by investors. Changes in MBS pricing can influence the mortgage pricing lenders offer borrowers.

Weekly MBS Pricing Movement

This Week

Updated October 2, 2026

−24.4 bps

Last Week

Updated September 25, 2026

−71.1 bps

MBS pricing weakened again this week, although the weekly decline was smaller than the prior week.

Potential implication

Continued weakness in mortgage-backed securities can still place upward pressure on mortgage pricing available to financed buyers.

MBS basis-point movement reflects changes in mortgage-bond pricing. It does not mean mortgage rates changed by the same number of basis points or percentage points.

BASIS POINTS (BPS)

A basis point is a precise way to describe small financial changes. 1 basis point = 0.01 percentage point.

Source: MBS Highway · Updated October 2, 2026

View Detailed MBS Market Update →

Why This Matters to 8 Silverwood

The financing environment became somewhat less favorable again this week as mortgage rates moved higher and mortgage-backed securities weakened. For buyers evaluating 8 Silverwood, higher borrowing costs can increase monthly-payment sensitivity even when the property’s asking price has not changed.

A combined view of buyer response, marketing performance, competing inventory, broader market conditions and financing — interpreted together rather than in isolation.

Week 2 Seller Update · September 28–October 4, 2026

Week 2 Interpretation

Week 2 gave us a clearer picture of how the market is responding to 8 Silverwood. Marketing exposure remained strong across paid social, the property website, listing portals, agent outreach, and MLS promotion, but that exposure has not yet translated into a corresponding increase in buyer activity.

During the reporting period, the property had one private showing, no new direct inquiries, and no buyer traffic at the October 3 open house. Follow-up was completed after the October 4 showing, but buyer feedback had not yet been received as of the reporting close. At this point, the pattern is not a lack of visibility; it is limited conversion from exposure into active buyer engagement.

The competitive environment has not changed materially enough to justify a new pricing analysis. 8 Fuchsia and 31 Meadowgrass remain relevant active comparisons, and both have continued accumulating market time. The broader Irvine market has improved somewhat, but the attached-home segment relevant to 8 Silverwood remains slower and more selective than the broader market.

Financing also became somewhat less favorable this week. Mortgage rates moved higher, while mortgage-backed securities weakened again. That does not change the asking price of the property, but it can affect how financed buyers evaluate monthly payment, HOA costs, and overall value relative to competing options.

Based on the first two weeks, I do not think the evidence supports reacting to any single data point. At the same time, we now have enough activity to begin watching the conversion pattern more closely. Week 3 should tell us whether continued exposure begins producing stronger showings and conversations, or whether the property’s positioning needs to be reconsidered.

Week 3 Strategy

Week 2 Seller Update · September 28–October 4, 2026

The goal for Week 3 is to maintain the property’s current market position while continuing to create exposure, follow up with existing interest, and watch more closely whether that exposure begins converting into stronger buyer engagement.

  1. Continue Meta Campaign

    Keep the current campaign running to maintain paid visibility and website traffic while we continue measuring buyer response.

  2. Direct Agent Outreach

    Continue targeted outreach to agents who may have buyers for the property and create additional opportunities for direct conversations.

  3. Buyer & Agent Follow-Up

    Continue follow-up with showing agents, prior inquiries, and other buyers or agents who have already engaged with the property.

  4. Neighborhood / Local Outreach

    Continue appropriate local and neighborhood exposure around the property as part of the broader marketing plan.

  5. Competitive Market Monitoring

    Continue tracking active competition, Days on Market, new listings, price changes, status changes, and buyer-relevant shifts in the competitive set.

  6. Monitor Exposure-to-Engagement Conversion

    Watch more closely whether the property’s existing marketing exposure begins producing additional showings, buyer conversations, inquiries, or an offer.

  7. Maintain Current Positioning — For Now

    Maintain the current asking price while Week 3 provides another reporting period to evaluate the pattern between market exposure and buyer response.

Week 3 is about conversion and pattern recognition — continuing the exposure while watching whether it produces stronger buyer engagement.

We will continue executing the plan while watching the relationship between exposure and buyer response. If activity remains limited, we will have a stronger pattern to evaluate and can determine whether the property’s positioning should be adjusted.

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Prepared by

Rob Cole, Senior Broker Associate · The Cole Group at REAL Brokerage · DRE 01265803

Prepared exclusively as a seller advisory for 8 Silverwood.

Week 2 Weekly View video to be added